Chef and nutritionist created PB&J side-by-side pack is experiencing rapid expansion into national retailers.
Split, a first of its kind, side-by-side nut butter and fruit jam pack, is excited to announce that it is partnering with one of the largest multi-concept restaurant groups in the U.S, Lettuce Entertain You Enterprise (LEYE). Split co-founders, Chef Jeff Mahin and Chris Meers are longtime LEYE partners having opened restaurants with the group in Chicago, DC and Los Angeles.
Split Nutrition has quickly captured the attention of consumers and industry insiders by packaging the most familiar and timeless American snack: peanut butter and jelly. With the best nut butters and jams made with simple, recognizable ingredients combined into a completely on-the-go pack, Split provides a quick delivery of balanced, healthy fats and carbohydrates. Split supports pre- or post- workout, and acts as a tasty snack for travel, work, or school.
“My first foray into feeding people was only about serving things that tasted good. Over my 20+ year career as a Chef, I’ve become increasingly interested in feeding people food that not only tastes good but is also good for them. Split has allowed me to marry these two passions: feeding people, while also nourishing them,” said Split President and cofounder Jeff Mahin. “Over the past 10 years at LEYE, I’ve watched Rich successfully sniff out talent to bring in to the LEYE family. His instincts are always spot on, so I knew if he liked Split, we were onto something huge. We’ve borrowed Rich’s approach to running LEYE as a business that really cares about its people, and have modeled Split to do the same. I have a great sense of faith and confidence knowing that LEYE, an organization I’ve always revered, not only believes in my vision but is also on my team.”
As the restaurant group’s first CPG venture, LEYE will come onboard to support Split as the company continues to gain momentum with its upcoming expansion to a variety of national retailers, including Whole Foods Market, Natural Grocers, Gelson’s, Erewhon Organic Grocers and select LEYE markets.
“Lettuce Entertain You has always been a school for entrepreneurs, so when two of my longtime partners developed the idea for Split, I was thrilled to be a part of it,” says Lettuce Entertain You founder, Rich Melman.” I always say that the most important thing in food is great taste, and with Split, Chris and Jeff have created a unique and great tasting product that uses healthy, quality ingredients. I’m looking forward to putting Split into some of our markets and supporting them as they grow this exciting, new company.”
Split was created by award-winning chef and cycling enthusiast Jeff Mahin, elite performance nutritionist Dr. Philip Goglia and restauranteur and business partner Christopher Meers. Split allows people to make the most of their food while on-the-go with nourishing snacks.
Split is available in 10 pack boxes ($24.95) in four delicious duos – Peanut Butter & Grape Jelly, Almond Butter & Raspberry Spread, Peanut Butter & Blueberry Spread, and Almond Butter & Strawberry Spread. Order online at www.splitnutrition.com, Amazon or in finer grocers.