Millennials projected to increase at-home meals
Delivery and prepared foods can help restaurants keep these customers as they age, NPD says
Gen Z is the only major demographic projected to increase its use of restaurants in the next five years, as Millennials, Gen X and baby boomers are all expected to eat more meals at home, according to new research from The NPD Group.
Much of this shift is the result of natural changes related to age and life stage, researchers note. But the massive size of the Millennial and boomer generations, in particular, means millions of customers may be moving away from restaurants in the coming years — unless operators find ways to meet their changing needs.
Lettuce Entertain You: Delivering convenience
Chicago-based multiconcept company Lettuce Entertain You Enterprises, aims to be a part of the in-home meal solution for today’s consumers with the recent debut of two delivery-only concepts, Whole30, Delivered and Bon Appetit, Delivered.
“We’ve seen that more guests are looking to enjoy delicious food at home or work,” said Scott Barton, Lettuce Entertain You Enterprises’ executive partner and divisional president.
“Having virtual restaurants is a great way to offer more variety for guests and it allows us to be more nimble as we experiment with new offerings and concepts that will appeal to consumers across many different ages and lifestyles.”
Whole30, Delivered, which launched about two months ago, is intended as a one-stop shop for people who are on the Whole30 diet program; Bon Appetit, Delivered, which launched earlier this month serves favorite recipes from Bon Appetit magazine’s popular Test Kitchen.
Barton says both concepts have been very well-received so far. Whole30, Delivered, for example, has already earned repeat orders from guests.
“We’re just excited to provide guests more options as they look to enjoy high-quality and convenient food at home.”
LEYE, which has more than 120 restaurants under multiple brands, operates in Illinois, Minnesota, Nevada, California, Maryland, Virginia and Washington, D.C.