Lettuce, Grubhub launch virtual Whole30 restaurant
Two area giants in the restaurant industry are testing a new healthy food concept
The Whole30 menu is available to order for lunch and dinner and will rotate seasonally. Items include Thai chicken-coconut-curry soup, Buffalo chicken salad, spaghetti squash with chicken meatballs and roasted chicken tikka masala. Entrees will run $13.95 to $22.95.
Virtual restaurants only offer online ordering and delivery, eschewing a traditional dining room to lower overhead and provide more flexibility to chefs. Both Lettuce and Grubhub see the concept growing in popularity and believe it to be ripe for expansion in other markets outside traditional large cities.
“We are open to expanding into other markets if successful,” said Scott Barton, executive partner and divisional president at Lettuce.
Whole30 Delivered has the potential to raise awareness of the Whole30 concept, because with more than 130 restaurants nationwide, Lettuce is one of the largest restaurant groups in the country. And with Grubhub reaching 20 million diners through its delivery app, millions of people will now be able to try it out.