If You're Reading This Sign, Customer Experience Is Happening

If You're Reading This Sign, Customer Experience Is Happening

Forbes |
Dan Gingiss |
Aug 27, 2018
Original Article: "If You're Reading This Sign, Customer Experience Is Happening"

What does the signage in and around your place of business say about your company? More and more, companies are using printed signs to show off their brand’s unique personality. This is a simple, inexpensive way to make the customer experience memorable and differentiated from the competition.

In some industries, like fast food, signs can set customers’ expectations about what it will be like to dine in a certain restaurant. Will it be fun and friendly, with a focus on great food and great service, or will there be lots of rules and limitations on what you can and can’t do?

In all industries, signs can provide the customer with a little chuckle, or a sense of warmth, that is often hard to achieve in the hustle and bustle of daily life. This is key because customers share both positive and negative experiences on social media, so the more light and friendly moments companies can create, the higher the likelihood of social shares being positive toward the brand.

Here are 6 simple examples of fun signs that, with just an extra word or two, successfully transform a typical or boring experience into a memorable one:

Sushi-san Chicago

At Lettuce Entertain You’s Sushi-san restaurant in downtown Chicago, the owners decided to have a little fun with the usually mundane (but required) sign alerting diners to the bathroom. In this case, a simple, lit-up “poop emoji” sign says it all without using a single word.

 

Media Contact

Emily Clark pr@leye.com 773-878-7340

You May Also Like...

In The Restaurants
5 Things to Know About Sushi-San’s Omakaze Experience
Jun 8, 2019

One of Chicago's most unique omakase experiences is Sushi-San's aptly named omaKAZE, where guests…

read more >
In The Restaurants
Late Night & Live Music with Lettuce
May 31, 2019

Night owls rejoice - select Lettuce restaurants and nightclubs offer everything from late-night food…

read more >
In The Restaurants
Where to Eat Lunch – Chicagoland
Apr 15, 2019

For that one hour escape from your office, you want to make sure to make most of your lunch hour.…

read more >
In The Restaurants
5 Healthier Menu Alternatives to Help You Keep Your Resolutions
Jan 8, 2019

January is here, which means it's time for New Year's resolutions. It's not our fault that the cold…

read more >
In The Restaurants
Lettuce Life: Kaze Chan to Kaze-san – What it takes to become a Sushi Master
Sep 28, 2018

Here at Lettuce Life, we take a deeper look at the incredible talent that makes up Lettuce Entertain…

read more >
In The Restaurants
Food For Thought: What Our Chefs Cook Their Kids
Sep 12, 2018

School is back in session and our chefs are cookin' up a storm...but this time for the kiddos. We…

read more >
In The Restaurants
Lettuce Life: Alex Payne Takes Drawing on Menus to a Whole New Level
Aug 9, 2018

Lettuce Life takes you behind the scenes into the culture of Lettuce Entertain You, spotlighting the…

read more >
In The Restaurants
Your Summer Ice Cream Checklist
Jul 19, 2018

I SCREAM, YOU SCREAM...we all know the drill so let's get to the good stuff. July is National Ice…

read more >
In The Restaurants
Somm Picks: Top Bottles Under $50
Jun 26, 2018

Searching through wine lists can be a daunting task. Thumbing through dozens of pages filled with…

read more >
In The Restaurants
Your Go-To Lunch Spot is Sushi-San
May 25, 2018

If you work in River North, your lunch break just got a major upgrade with Sushi-San’s lunch! What…

read more >
In The Restaurants
Trending Now: Matcha
Apr 10, 2018

For all those who are matcha obsessed our chefs and mixologists have incorporated this…

read more >
In The Restaurants
Trending Now: Emochi at Sushi-san
Feb 15, 2018

Sushi-san is now open in Chicago's River North and if you've checked Instagram lately you may be…

read more >
Openings
Hand Rolls and Hip Hop: A First Taste of Sushi-san
Jan 2, 2018

The wait is over – Sushi-san is officially open! From the team behind Ramen-san, it’s the latest…

read more >
In The Restaurants
Welcome Our 2017 Newcomers
Dec 5, 2017

2017 is coming to a close, but we opened lots of new doors this year! Lettuce has welcomed newcomers…

read more >
Openings
Video: Sushi-san: Coming Winter 2017
Oct 18, 2017

We've got some hot tea that needs spilling. The Ramen-san team is dropping River North's hottest…

read more >

Recent Posts

How To
Recipe: Mix Up il Porcellino’s Fernet Negroni
Jun 18, 2019

The team at il Porcellino is celebrating 100 years of the Negroni during Negroni Week 2019 , running…

read more >
In The Restaurants
Las Vegas Restaurant Week 2019
Jun 18, 2019

Dine out for a good cause during Las Vegas Restaurant Week from Monday, June 17 - Friday, June 28!…

read more >
In The Restaurants
Cheers for Charity: Negroni Week 2019
Jun 18, 2019

Italy's beloved three-ingredient cocktail, the Negroni, is traditionally a mix of equal parts gin,…

read more >
How To
4 Ways to Spring into Gift Giving
Jun 18, 2019

It's always a good time for gift giving and the Lettuce Entertain You Gift Card will always be in…

read more >
In The Restaurants
Happy Hour Gets an Upgrade: Check out Hub 51’s All-New “The Happiest Hour”
Jun 18, 2019

Hub 51 launched a brand new happy hour where guests buy the drinks and the restaurant supplies the…

read more >
How To
How to Build a Charcuterie Board with Mon Ami Gabi
Jun 18, 2019

It may sound fancy but Charcuterie is quite literally the French word for preparing and assembling…

read more >
In The Restaurants
Here’s Why You Should Happy Hour at Ramen-San Fulton Market
Jun 17, 2019

Ramen-San Fulton Market is now offering one of the best happy hour deals in town with both drink…

read more >
In The Restaurants
Your New Favorite Lunch Spot: Summer House Santa Monica’s Pop-Up Patio
Jun 17, 2019

Your lunch break just got a whole lot better with the addition of Summer House Santa Monica's lunch…

read more >
In The Restaurants
Lettuce Life: Shaw’s Crab House, Where Sarah Johnson Probably Knows Your Name
Jun 17, 2019

Shaw’s Crab House is like the Cheers of Chicago, a place where everyone knows your name, your…

read more >
How To
How To: Make RPM Italian’s Maine Lobster Ravioli with Spinach Pasta
Jun 15, 2019

RPM Italian's signature Maine Lobster Ravioli with spinach pasta is one of the restaurant's best…

read more >
In The Restaurants
Make it a Boozy Brunch with Bottomless Mimosas and Bellinis at Hub 51
Jun 14, 2019

Call your friends, call your family -- this is BIG. Your new favorite boozy brunch is at Hub 51…

read more >
In The Restaurants
VIDEO: Happy 20th Anniversary to this True Neighborhood Gem: Wildfire Lincolnshire
Jun 13, 2019

If you grew up on the North Shore of Chicago, chances are, you’ve eaten at Wildfire…

read more >
Lettuce Consulting Group

Grow Your Business

Learn More
Career Opportunities

Join Our Team

Search Jobs
Latest Articles

Sign Up For Our Newsletter

Sign Up Now