We wanted to know the benefits chefs find in the photo-sharing platform. Food photography has become a cult of sorts, especially on Instagram, the photo-sharing social media platform, which currently has more than 246 million posts tagged #food. But it’s not just food lovers who are using Instagram: Chefs are smartly utilizing the platform, too. We wanted to know what benefits chefs and their restaurants get from Instagram. And what role does Instagram play in the creation of a new dish?
CJ Jacobson, chef and partner, Ema, Chicago
“I like Instagram because it contributes to the free flow of ideas of food. It shows our possible patrons what we’re working on, new menu items and what we’re excited about.” @bigceej