"I had just switched my major from Architecture to Hotel Restaurant Management when my father forwarded an article he had clipped out of an airline magazine, circa 1982, about Rich Melman and Lettuce Entertain You Enterprises. Since that day, all I've ever wanted to do was work with Rich." After graduating from the University of Massachusetts, Rotolo landed a job with Lettuce as the Restaurant Manager of Everest, a four-star fine dining restaurant, featuring the superlative cuisine of Chef Jean Joho, and has never looked back. In 1995, Rotolo became the General Manager of Scoozi!, a large, bustling River North Italian eatery, operated by Lettuce.
In 1999, Rich Melman, Gerard Centioli and Michael Fox created ICON, a company formed to partner with best-in-class original foodservice icons. Their first partnership featured Joe's Stone Crab, the legendary eatery of Miami Beach. Rotolo was hired as Operations Director to assist in the development of the concept. Joe's Seafood, Prime Steak & Stone Crab opened in Chicago in the fall of 2000 to large crowds and critical acclaim. The restaurant has been expanded on three occasions since, adding more seats to the dining room, private party space and a handsome boardroom. "We set out to create a restaurant which would reflect positively on the reputation of Lettuce Entertain You and Joe's Stone Crab."
2004 marked the expansion of Joe's to Las Vegas in the Forum Shops at Caesars. Rotolo, having been promoted to Managing Partner/COO of Joe's Stone Crab Development Company, relocated to Las Vegas to oversee the development of the restaurant. "Las Vegas has become one of the top restaurant cities in the world. We were excited to bring Joe's storied tradition and fine dining legacy to the Strip." Joe's Las Vegas features a café, overlooking the fountains, a bustling bar and a magnificent private dining room with views of the strip. It has quickly become one of the most popular dining destinations in a city famous for its world class restaurants.
In February of 2010, Rotolo assumed the responsibilities of COO of KremeWorks, LLC, a joint venture between Krispy Kreme Doughnuts Inc. and ICON, LLC. KremeWorks operates a dozen Krispy Kreme Doughnut & Coffee Shops in Oregon, Washington, Hawaii and British Columbia. "Operating a group of fast casual restaurants presents unique challenges compared to Joe's, but at the end of the day, success is based on quality, value and great guest service.
Rotolo resides in Las Vegas, Nevada and is the proud father of two children, Cristiano and Tia.